I really like the phrase “revenue begins with marketing”, as this has always been true, though it’s always been difficult to track and...

BMW is a brand I have owned and watched over several years, and it’s been interesting to see its perception move around the perceptual...

So, I've been on the lookout for a new handbag to carry as my 'main' go-to bag for quite some time. The last bag whose design seduced me...

So, it’s official. Victoria’s Secret market share and sales are slipping- and have been since 2016, according to its reports. The real...

How Can You Grow in 2019? 2018 was a great year for us at Content & Systems. We helped clients expand their business with new brand...

So often, 'Millennials' get lumped together, often to be then written off in some way, or complained about. Sometimes the complaints are...

It's always fun (and useful!) to start the year looking ahead to what trends may be coming that we need to understand and decide whether...

Many thanks to Andrea Olivato from the Influencer analytics company, Popular Chips, and Mahima Puri, from PhotoMoolah, a content...

Last week, I was lucky enough to be invited to the LeanIn.org lunch and fireside chat with Sheryl Sandberg. She was in town to meet with...

Recently, when I was advising a new startup, I suggested that they consider getting some seed capital by joining an incubator or...