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More than Just Millennials: Today's Consumers
So often, 'Millennials' get lumped together, often to be then written off in some way, or complained about. Sometimes the complaints are...

What Marketers Need to Know in 2018
It's always fun (and useful!) to start the year looking ahead to what trends may be coming that we need to understand and decide whether...


Instagram & Influencer Marketing Roundtable
Many thanks to Andrea Olivato from the Influencer analytics company, Popular Chips, and Mahima Puri, from PhotoMoolah, a content...


Tips for Success from Sheryl Sandberg
Last week, I was lucky enough to be invited to the LeanIn.org lunch and fireside chat with Sheryl Sandberg. She was in town to meet with...


Is $50,000 the Right Amount to Give Startups?
Recently, when I was advising a new startup, I suggested that they consider getting some seed capital by joining an incubator or...


When to Start Marketing Your Startup
Startups often focus wholeheartedly on building a great product- and so they should: Great products are what distinguish the unicorns...


THE BEST INVESTOR DECK EVER
The founder of a company I'm an adviser to recently asked me for tips on creating a PowerPoint presentation for his upcoming investor...

VENTURE INVESTING AND THE 80/20 RULE
Almost a year ago, my Hatcher partners and I went looking for data that would give us an indication of our progress vis a vis the rest of...


What Goals Should You Be Trying to Achieve with Content Marketing?
Everyone is recommending that Content Marketing is the thing to do this year. We tell you why in our last blog post here, Why Everyone...
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