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    Recent Posts

    CASE STUDY: How to Market a New iPhone Case

    CASE STUDY: How to Market a New iPhone Case

    Analytics: Marketing Metrics to Check Now

    Analytics: Marketing Metrics to Check Now

    Is the Luxury Car Market Getting Squeezed?

    Is the Luxury Car Market Getting Squeezed?

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    THE BEST INVESTOR DECK EVER

    THE BEST INVESTOR DECK EVER

    The founder of a company I'm an adviser to recently asked me for tips on creating a PowerPoint presentation for his upcoming investor roadshow. He asked me to send him a copy of the best deck I've ever seen. Wow. I've seen some really excellent presentations, but the best ever? His question let me on a search through my hard drive, my phone book, and the web - on a quest for the best investor presentation format. Over the next few days, I'll be publishing the finalists - star
    VENTURE INVESTING AND THE 80/20 RULE

    VENTURE INVESTING AND THE 80/20 RULE

    Almost a year ago, my Hatcher partners and I went looking for data that would give us an indication of our progress vis a vis the rest of our colleagues in venture capital. This set us on a nearly year-long journey of discovery, in which we looked deeply at data for nearly 20,000 deals, dozens of venture investment funds and holding companies, and thousands of startups. What we discovered was in part revolutionary (this is the part that forms the basis of our Optimal Investm
    What Goals Should You Be Trying to Achieve with Content Marketing?

    What Goals Should You Be Trying to Achieve with Content Marketing?

    Everyone is recommending that Content Marketing is the thing to do this year. We tell you why in our last blog post here, Why Everyone is Talking About Content Marketing. But the most important aspect of content marketing should be to achieve your business’s real goals- increased leads, sales and customer satisfaction. So what’s the best way to do that? Here are our tips: Set content marketing targets that match your company’s business goals. Set your KPI targets before y

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    info@contentandsystems.com

    +65 6671-3030

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