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THE BEST INVESTOR DECK EVER

The founder of a company I'm an adviser to recently asked me for tips on creating a PowerPoint presentation for his upcoming investor roadshow. He asked me to send him a copy of the best deck I've ever seen. Wow. I've seen some really excellent presentations, but the best ever? His question let me on a search through my hard drive, my phone book, and the web - on a quest for the best investor presentation format. Over the next few days, I'll be publishing the finalists - starting today with the 'classic' plan format recommended by Sequoia Capital. Note: watch the video below, in conjunction with the slideshow above, and you'll get a great replay of Jim Goetz's presentation to Stanford studen

VENTURE INVESTING AND THE 80/20 RULE

Almost a year ago, my Hatcher partners and I went looking for data that would give us an indication of our progress vis a vis the rest of our colleagues in venture capital. This set us on a nearly year-long journey of discovery, in which we looked deeply at data for nearly 20,000 deals, dozens of venture investment funds and holding companies, and thousands of startups. What we discovered was in part revolutionary (this is the part that forms the basis of our Optimal Investment Model), in part a new way of looking at old concepts, and, in part confirmatory. Take the 80/20 rule - the long-quoted "rule" that 20% of a venture portfolio is responsible for over 80% of the returns (aka the Pareto

What Goals Should You Be Trying to Achieve with Content Marketing?

Everyone is recommending that Content Marketing is the thing to do this year. We tell you why in our last blog post here, Why Everyone is Talking About Content Marketing. But the most important aspect of content marketing should be to achieve your business’s real goals- increased leads, sales and customer satisfaction. So what’s the best way to do that? Here are our tips: Set content marketing targets that match your company’s business goals. Set your KPI targets before you actually write anything. Are you trying to generate new leads? Is your goal to answer a common customer question? Can your piece of content be a natural lead in to have readers (or watchers) find out about your pro

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