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Startups often focus wholeheartedly on building a great product- and so they should: Great products are what distinguish the unicorns from the also-rans, the Slack growth curve vs. several other team project management tools that just haven't got off the ground. But even startups with great products need some Marketing in order to launch successfully. So when should you start your Marketing planning? Start it as soon as you know what your first product for sale will be. This might be so firm in your mind that you can start planning your strategy when you write your business plan, but it might change along the way as your product evolves during its development, or as the competitive landsc