How Can I Get AI To Recommend My Brand in 2027?

With a year of whirlwind developments in AI, a lot of managers and marketers are currently wondering, “What do I need to do to reach customers in 2027?”  The answer is that they need to keep doing their current marketing efforts AND solve for AI visibility.  Today, we’re going to talk about how AI is looking at your brand, and whether you need to change what you’re doing in order to be seen in these new channels.  Your customer reach in 2027 will depend on this.

WHY AI CHATBOTS MATTER NOW

What is the best way to add AI into your company? 

Or should you stick with your current digital marketing activities?  

The answer is that you’re going to have to do both.  

There are companies now, who have excellent SEO and are turning up on page one of Google Search engine– but they are nowhere to be found in chat discussions.  

Why is this a problem?  

Because now while browser search is at pretty much a fully saturated market, use of chatbots is growing dramatically- up to 63% of web users in 2025, and growing strongly.  AI use in shopping is multiplying as well, with 5x as much activity happening as the previous year, thanks to places like Walmart and Amazon integrating it into their retail experiences.

So if your goal is to be at all the places where your customers might be, then you need to still have great search engine page results as potential customers are still there, but ALSO be turning up on AI chatbot results.  

Here are the best ways to have your brand recommended by AI LLMs like ChatGPT, Claude, and Co-Pilot.

1. Website- yes, this still matters! But it needs to be configured to be findable and understandable by AI bots.  If your header is a video, or your titles embedded in a graphic, this isn’t something the AI bots will see, and they’ll move on to the next website.  

2. Reviews- Reviews build authority, which is important to LLMs.  They are looking to cite sources that can be trusted and correct.

3. Social Media Content- This is now not just customer-facing content to build your brand and market your goods and services; it’s also a source of material for AI to assess what your company offers, and whether it matches what someone is looking for.

4. Sales Call Data- Analyse your sales calls to find recurring questions and list them and the answers in your company’s Knowledge Catalog.  This is a unique set of answers to questions that your company is best at answering, and if different from other companies and answering important questions for customers, then AI chatbots will cite it.

5. Customer Service Chats- Likewise with customer service enquiries, these can be analysed to discover what your customers most want to know, or which problems they need to solve.  From this, you can add exact questions that are the most commonly asked, along with the answers to be added to your Knowledge Catalog.

WHAT YOU NEED TO KNOW

Customers no longer search in one place for answers.  

They now often ask AI their questions first, and if that gives them the answer they’re looking for, then they don’t move on to other places.  

Not traditional search engines.  

Not your website.  

And if the chatbot is convincing enough, they go straight to where they can purchase from.  

Don’t be left behind in this change.  Adapt your customer touchpoints to also be what chatbots are looking for and willing to cite.  If you’re not sure how to do this, contact us- we can help.

Content and Systems offers complimentary 20-minute 1-on-1 strategy sessions.  Book yours now.  Let’s talk!