So often, 'Millennials' get lumped together, often to be then written off in some way, or complained about. Sometimes the complaints are valid (I once employed one who thought that flex time at work meant she could come in late and leave early). I just came across an excellent research report from Euromonitor, about Consumer Trends in 2018. Download it here. Breaking people into groups defined by their beliefs that influences their behaviour helps Marketers align their bran

It's always fun (and useful!) to start the year looking ahead to what trends may be coming that we need to understand and decide whether to use. Will technology be bringing something new? Making our jobs easier? How can we best reach our target customers, and deliver something that will not only catch their attention, but their hearts as well? Here are some trends we see coming in 2018: Multi-Message Marketing: Following on with the trend of more personalised ad campaign