Victoria’s Secret: When Your Brand Problem is Actually the Product
So, it’s official. Victoria’s Secret market share and sales are slipping- and have been since 2016, according to its reports. The real question to ask, is why? Having actually bought their products over the years, it seems fairly obvious to me: Despite the fact that they have stuck with a marketing tactic of using supermodels to showcase their items, in a time when other brands are focusing more on female empowerment (yes, even in the underwear market!), the deeper problem