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Victoria’s Secret: When Your Brand Problem is Actually the Product

So, it’s official. Victoria’s Secret market share and sales are slipping- and have been since 2016, according to its reports. The real question to ask, is why? Having actually bought their products over the years, it seems fairly obvious to me: Despite the fact that they have stuck with a marketing tactic of using supermodels to showcase their items, in a time when other brands are focusing more on female empowerment (yes, even in the underwear market!), the deeper problem that Victoria’s Secret has is actually one of product. "Aren’t they still making the same old things?" you might wonder. No, is the answer. No, they aren’t. If you were to go to their store looking for a variety of ite

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