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    CASE STUDY: How to Market a New iPhone Case

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    Analytics: Marketing Metrics to Check Now

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    Is the Luxury Car Market Getting Squeezed?

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    Is $50,000 the Right Amount to Give Startups?

    Is $50,000 the Right Amount to Give Startups?

    Recently, when I was advising a new startup, I suggested that they consider getting some seed capital by joining an incubator or accelerator programme. There are lots of them here, and around the world, and if you're adventuresome, you could find yourself turning your idea into a reality in France or Korea or other glamourous locations. Many of these programmes come with some funding, accommodations, mentors, and access to markets or marketing or other needs that a nascent

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