March 15, 2019

So, I've been on the lookout for a new handbag to carry as my 'main' go-to bag for quite some time.  The last bag whose design seduced me turned out to be of less than stellar quality despite the well-known name it came from.  I decided that the next bag I bought would...

February 8, 2019

So, it’s official.  Victoria’s Secret market share and sales are slipping- and have been since 2016, according to its reports.  The real question to ask, is why?

Having actually bought their products over the years, it seems fairly obvious to me: Despite the fact that t...

January 1, 2019

How Can You Grow in 2019?

2018 was a great year for us at Content & Systems.  We helped clients expand their business with new brand strategies, marketing activities, and business development assistance.  

Marketing Tools You Should Use This Year

Recession may be on...

January 24, 2018

So often, 'Millennials' get lumped together, often to be then written off in some way, or complained about.  Sometimes the complaints are valid (I once employed one who thought that flex time at work meant she could come in late and leave early).  

I just came...

January 2, 2018

It's always fun (and useful!) to start the year looking ahead to what trends may be coming that we need to understand and decide whether to use.  Will technology be bringing something new?  Making our jobs easier?  How can we best reach our target customers, and delive...

December 20, 2017

Many thanks to Andrea Olivato from the Influencer analytics company, Popular Chips, and Mahima Puri, from PhotoMoolah, a content crowdsourcing company, for joining me in hosting a night of insights about how to best use Instagram and Influencers in your Marketing mix....

November 14, 2017

Last week, I was lucky enough to be invited to the lunch and fireside chat with Sheryl Sandberg.  She was in town to meet with Facebook and the Prime Minister, and kindly squeezed our group in-between.  Granted, our group was founded by her, so it makes sens...

June 17, 2017

Recently, when I was advising a new startup, I suggested that they consider getting some seed capital by joining an incubator or accelerator programme.  There are lots of them here, and around the world, and if you're adventuresome, you could find yourself turning your...

April 28, 2017

 Startups often focus wholeheartedly on building a great product- and so they should: Great products are what distinguish the unicorns from the also-rans, the Slack growth curve vs. several other team project management tools that just haven't got off the ground.

But ev...

March 25, 2017

The founder of a company I'm an adviser to recently asked me for tips on creating a PowerPoint presentation for his upcoming investor roadshow. He asked me to send him a copy of the best deck I've ever seen.

Wow. I've seen some really excellent presentations, but the be...

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