CASE STUDY: How to Market a New iPhone Case
Boosting Sales of Durable Mobile Phone Case by Francine Martindale To boost sales in the case where a paid search campaign is happening already, the first thing I would want to do as the Marketing Manager of the company is an audit of what is happening with the brand online now. I’d be keen to know: · What are the business goals of the company, and what were the marketing goals of the paid search campaign? · How successful has the paid search campaign been in reaching these g