Boosting Sales of Durable Mobile Phone Case by Francine Martindale To boost sales in the case where a paid search campaign is happening already, the first thing I would want to do as the Marketing Manager of the company is an audit of what is happening with the brand online now. I’d be keen to know: · What are the business goals of the company, and what were the marketing goals of the paid search campaign? · How successful has the paid search campaign been in reaching these g

I really like the phrase “revenue begins with marketing”, as this has always been true, though it’s always been difficult to track and prove until recent years. I’m about to start working with an F&B company that has never had proper marketing before, though they have hired people occasionally to “help with Facebook” or run random promotions. This didn’t help their bottom line, and they’re now not keen on using social media as a marketing channel, and will be looking for conc